Marriott makes a splash as Cape Town bounces back

Marriott International Hotels is among a host of industry heavyweights that are backing the rejuvenation of Cape Town as a sustainable tourist destination.

“We’re open for business and forging ahead with plans for tourism growth in Cape Town and the Western Cape” was the message as the South African region comes together to help build a sustainable tourism destination that will continue to thrive.

In a joint statement with WESGRO, the Official Tourism, Trade & Investment Promotion Agency for Cape Town and the Western Cape, Marriott International, reiterated that it was ready to own the upswing.

The region’s rapid and pragmatic response to the recent drought through crisis management from both public and private enterprise has shown the world it is possible to build a sustainable, water-wise destination. In the last three years alone, the City of Cape Town has reduced its water usage by nearly 60 per cent, setting a new world-class standard. This is a model that the rest of the world can look to emulate.

Unpredictable weather

Neal Jones, Marriott International’s chief sales and marketing officer, Middle East and Africa, said: “Responsible management of natural resources in our hotel operations has been a part of our business. With the rise in unpredictable weather patterns, stresses on natural capital and resources, air and water quality issues, there is a rising need for a more conscious and proactive approach to environmental performance.

“We aspire to be the global hospitality leader that demonstrates how responsible hotel management can create economic opportunities and be a positive force for the environment and I am delighted to see how our hotels in Cape Town and Western Cape have come together to find innovative sustainable solutions.”

A variety of water-wise initiatives have provided confidence in the destination, including finding alternative water sources such as the installation of the desalination plant at The Westin Cape Town that has helped provide potable water to the city’s three major hotels including The Westin Cape Town, Southern Sun Waterfront and Southern Sun Cullinan.

But while the industry is standing firm on the need for resource management, it is still encouraging visitors to keep visiting Cape Town and the Western Cape to enjoy all the amazing experiences on offer.

Danny Bryer of Protea Hotels by Marriott, said: “We have acted with urgency to ensure that our businesses are visitor-ready, so it’s time to come and see for yourself that the Cape is waiting.

“Throughout this period, we have coordinated as an industry to share the latest, expert information, and our current status is that the Cape is thriving. Whether you’re looking to investigate trade and investment opportunities, business travel or simply enjoy a break, now’s the time to do it.”