Website showcases finer side of African travel
With travel to Africa rising at a rate faster than either Europe or South America and several thousand new hotel rooms being added on the continent every month, a new website is aiming to capture the attention of those seeking tourism’s next big destination.
As the only internet resource devoted solely to African travel, AFKTravel aims to become the authority on the subject, offering one-stop shopping in the form of advice, reviews, deals and bookings for hundreds of destinations, from Cairo to Cape Town.
Africa is often misunderstood by the average non-African traveller, and under-represented in the digital world. Far from being a place of dirt and violence, it is a continent brimming with breath-taking beauty, fantastic food, stylish hotels and one-of-a kind experiences.
Growing popularity
The figures reflect this, with international tourist arrivals to the continent almost tripling from 26 million to 65 million between 2000 and 2014. Visitors spent more than US $43 billion in Africa in 2014 alone.
Jamarlin Martin, CEO of Moguldom Media Group, AFKTravel’s parent company, said: “Africa is a big, fast-growing, underserved digital media opportunity. Our vision is to be the #1 travel brand in Africa, and it won’t take us a long time to achieve this leadership status.”
Safaris in Kenya and wine-tasting in South Africa are some of the traditional mainstays of an African travel experience, but AFKTravel goes beyond the typical activities and introduces readers to urban diversions, earthy outdoor adventures, chic hotels, elegant honeymoon hideaways, and creative culinary exploration in places like Lagos, Maputo, Kampala, and Casablanca.
AFKTravel brings this side of Africa to a sophisticated, affluent audience of more than 65,000 business and leisure travellers hailing from North America, Europe, Australia, Asia, and Africa itself.
Since its launch in May 2014, the site has amassed over 3,000 articles, videos and slideshows, and over 1,350 expert hotel and restaurant reviews, which garner approximately 450,000 page views per month.
