Rebrand for leading Egypt hotel group Jaz

Jaz Hotels, Egypt’s largest hospitality chain, has undergone a major rebranding exercise, developing a new identity as the Jaz Hotel Group.

The company has unveiled a new modernized logo as part of the ongoing development. It claims to have “set foundations that evolved over the years”, refreshing its look “to reflect who we are today”.

The company statement also said “we analyzed our values as an organization and created a brand identity that reflects those values.”

The new identity leverages the powerful, brand equity of the Jaz brand name to drive more awareness in the marketplace, increase marketing efficiency and expand the range of experiences offered to our customers.

The launch of the group’s new identity is a significant milestone that is designed to broaden the appeal and position of the brand. It believes the new identity offers a strong, consistent and focused brand identity.

Alaa Akel, CEO of Jaz Hotel Group, said: “The rebranding represents Jaz Hotel Group long-term commitment to evolve Jaz Hotels from a strong regional player to a globally recognized brand with international appeal.”

The exceptionality of Jaz Hotel Group lies in the renowned service standards the brand is famous for, as well as its product diversity – catering for every holiday need and taste. These include affordable yet exciting vacations at four-star resorts to luxurious stays at five and five-star deluxe resorts, family-oriented properties and facilities to serene properties designed exclusively for couples.