Meliá opens party-style hotel in Bali

Meliá Hotels International has announced the opening of Sol House Bali Legian, a new lifestyle hotel catering directly to the emerging market of young, affluent party tourists who aspire to catered unique experiences.

Located in Legian on the west coast of Bali, the property’s modern design, lively atmosphere and beach club vibe, is likely to be the perfect choice for modern travellers looking for an unforgettable and exciting vacation.

Sol House Bali Legian marks the first Sol House hotel in Asia and the seventh Meliá Hotels International property in Indonesia, further strengthening the company’s already strong presence in the country.

Bernardo Cabot, vice president Asia Pacific for Meliá Hotels International, said: “As we continue to expand on our 30-year presence in Indonesia, we are excited to bring a Sol House branded hotel to Bali. We strongly believe that hotel products and services have to be based on a clear understanding of the shifts in the needs and expectations of today’s travellers.

The lobby area of Sol House Bali Legian

“Sol House Bali Legian caters specifically to millennial and other modern travellers’ segments, and I am proud that Meliá can continue to bring our renowned level of hospitality to this important market segment.”

Sol House Bali Legian is comprised of 136 brand new rooms with modern design, featuring pool views and artwork by local street artist Quint enticing. It even integrates social media directly into its operations, featuring a Tweet concierge service allowing guests to tweet their service requests.

The hotel also offers a unique atmosphere filled with a non-stop passion for music and an innovative design-led experience at an affordable price point, according to general manager Marta Escribano. He said: “Since we are located right at the heart of Bali’s party district, guests have direct access to the area’s main social hubs including Seminyak, Canggu, and Kuta. In addition, the hotel is just a short walk away from the tropical Legian beach with its world-famous surf breaks. Guests are sure to enjoy exploring both the hotel and its lively surroundings.”

With a driven-by-music mantra, the hotel will feature world class DJs, state-of-the-art live performances and backstage parties. The Sol Sets Rooftop features an oversized Jacuzzi and DJ booth for sunset jam sessions, and the hotel also offers 12 exclusive party rooms as well as 24-hour cocktail service to ensure the party never stops.