HGV promotes Yoshifumi Furusawa to key Asia role

Hilton Grand Vacations (HGV) has announced the promotion of Yoshifumi Furusawa to vice president of Asia marketing.

In his new role, Furusawa will be responsible for local marketing and partnership strategy and execution for the Asia region.

Jeff Bernier, HGV’s senior vice president, sales and marketing – Asia, said: “Yoshi’s promotion represents HGV’s ongoing commitment to Asia, building upon a strong marketing team with a long-term growth mindset.

“His vast knowledge and focus on living the Hilton values helps create an industry-leading vacation ownership company. We are confident that under Yoshi’s leadership, HGV will continue to inspire customers to explore the benefits of a vacation ownership lifestyle.”

In Furusawa’s previous role as senior director of marketing – Japan/Guam, he helped innovate and implement new initiatives, which enhanced the customer journey and experience.

Yoshifumi Furusawa

Strategic role

Under his leadership, local marketing has evolved to play a strategic role in offering elevated presentations and experiences, which has contributed to increased quality tours. The team received the 2018 ARDA award for outstanding accomplishments.

Furusawa has more than 20 years of marketing experience in Japan and abroad. He joined HGV in 2008 as senior manager of marketing and further developed his career by taking on increasingly progressive roles in the marketing department.

Prior to HGV, Furusawa worked for Wincubic in Hawaii, where he oversaw marketing services catered to Asia markets and holds a bachelor’s degree in sociology from Musashi University in Tokyo.

Since its entry into Asia market in 2003, HGV has expanded its presence in response to an increasing interest in a new vacation lifestyle. The company continues to expand its footprint in the Asia market and currently has more than 61,000 club members in Japan.

HGV opened its first property – The Bay Forest Odawara by Hilton Club – in Japan in April 2018 and plans to open its second Japan property in Sesokojima in 2021. HGV operates 11 vacation galleries and more than 40 marketing desks throughout Japan, offering customers opportunities to learn about high-quality vacation ownership experiences.