Landal GreenParks acquires Dayz Resorts
Landal GreenParks, a leading European player in holiday park management and rentals, has expanded its European footprint and entered the Scandinavian market by acquiring Danish Dayz Resorts.
The company manages five holiday resorts with a total of more than 1,000 holiday homes on the Jutland peninsula, making it a good fit with Landal’s existing 78 holiday parks in seven European countries, according to Thomas Heerkens, CEO of Landal GreenParks.
He said: “Landal is a leading European company with a high number of repeat visitors and has been acclaimed by various consumer and trade awards. The addition of the Dayz brand to our portfolio fits our ambitions for further international expansion and we are excited to be able to offer our guests great new holiday destinations.
“Also, the Danish market brings exciting new opportunities to our existing parks. This is a perfect match.”
Søren Sandberg, CEO and managing director of Dayz Resorts, said: “We are proud to become part of Landal GreenParks as a partner for the future. We expect this acquisition to bring a positive impulse to our park experience and better access to other European markets.
“Landal’s expertise in this branch brings us great new opportunities, while at the same time the fact that a leading European company wants to invest in the Danish market is very positive for Danish tourism in general.”
The five Dayz Resorts holiday parks will continue to operate under their present name within Landal GreenParks, which is part of the Wyndham Worldwide family of brands, which includes RCI.