RDO-sponsored video extols virtues of technology

European timeshare body the Resort Development Organisation (RDO) has shared another inspirational video clip featuring sales mentor Steve Clarke, this time discussing the importance of embracing technology to help connect and interact with current and potential clients.

The video is part of the RDO’s strategy to share industry best practice through its digital channels, and was once again recorded at RCI affiliate Pearly Grey Ocean Club in Tenerife. It features Clarke explaining that technology should not be seen as separate from people but a positive part of contemporary life, with modern communications creating a wonderful way to connect with people all over the world.

“Social media and the online world is not about technology, it’s about people,” explained Clarke. “It’s about the way you can actually amplify your good message, not just bad stuff but great stuff that you’ve got to share. It’s about putting your referrals on legal steroids because you can actually amplify the message and have lots of people involved.”

Clarke says it’s important to avoid getting bogged down by the notion of “technology” and its potential complications, but rather to focus on how it can enhance the way we communicate. “This is about how you communicate with more people, more effectively, more often,” he says.

You can watch the full video below, and to read the full article, click here.

To find out more RDO’s digital strategy, click here.