Latest RDO video encourages relationship building

European timeshare body the Resort Development Organisation (RDO) has shared another inspirational video clip featuring sales mentor Steve Clarke, extolling the benefits – and importance – of building relationships in the digital age.

The video is part of the RDO’s strategy to share industry best practice through its digital channels, and was once again recorded at RCI affiliate Pearly Grey Ocean Club in Tenerife. It features Clarke explaining the importance of developing positive relationships with clients and potential clients.

Clarke said: “Selling today and selling the ethical way is so much about building relationships, and at a time we have right now, more than ever before, there are so many facilities available, and most of them costing, get this, nothing!”

“There are facilities out there where you and your teams can actually be engaging with people before they come on a tour, before they come onto your premises,” he added.

“If you can start building relationships before people even get on site you will see a massive return on that kind of engagement.”

You can watch the full video below, and to read the full article, click here.

To find out more RDO’s digital strategy, click here.