AMResorts debuts Secrets brand in Europe
AMResorts and Hesperia Hotels & Resorts have announced the opening of Secrets Mallorca Villamil Resort & Spa, the first Secrets-branded property in Europe.
Located in the town of Peguera on the island of Mallorca, the resort is the latest milestone in the ongoing European expansion of parent company Apple Leisure Group (ALG).
The property is currently owned and operated under Hesperia Hotels & Resorts, one of the leading hotel groups in Spain.
Javier Coll, ALG’s executive vice president and chief strategy officer, who is responsible for the development of business operations in Europe, said: “Partnering with Hesperia Hotels & Resorts was a natural move for ALG, as we continue to aggressively expand throughout Europe.
“We are excited to show how our proven ability to seamlessly transition existing properties to one of AMResorts’ award-winning brands ensures owners receive maximum value, while minimising delays and overall cost.”
As part of its $3.5-million renovation, Secrets Mallorca Villamil Resort & Spa will offer guests 162 totally refreshed rooms and suites with stunning views overlooking the Mediterranean Sea, with select suites featuring direct access to a new, exclusive swim-up pool. Guests can also enjoy the addition of two sunrooms, including one reserved for Preferred Club guests.
The romantic, adults-only resort will also feature Secrets Resorts & Spa’s signature Unlimited-Experience vacation concept, including reservation-free dining options at four gourmet restaurants, five bars with an unlimited selection of top-shelf spirits and a daily refreshed minibar.
Guests will also have access to a wide variety of on-site amenities including a heated outdoor pool overlooking the shores of the Mediterranean, a fitness centre and an array of activities and entertainment options, including live muscial performances and themed parties.
Javier Aguila, president of ALG’s European Division, said: “We are thrilled to debut the first Secrets’ branded resort in Mallorca, one of Spain’s most popular destinations.
“With this new resort management deal, we reaffirm our strong commitment to this new market and take another step towards our goal of becoming a key player in the region’s luxury all-inclusive sector.”
Secrets Mallorca Villamil Resort & Spa will be the 16th hotel in the Secrets Resorts & Spas brand, with properties spread across Costa Rica, the Dominican Republic, Jamaica and Mexico. ALG and Hesperia Hotels & Resorts also plan to launch Secrets Lanzarote Resort & Spa by the end of the year.
To find more about Apple Leisure Group, visit www.algdevelopment.com
