Diamond launches water initiative at Europe resorts

Leading vacation ownership business Diamond Resorts has partnered with the We Are Water Foundation to launch an initiative that encourages travellers to make a rational and sustainable use of water.

As part of the initiative, Diamond Resorts will be educating members, owners, guests and team members to make a reasonable and sustainable use of water within all of the company’s European properties.

With help from We Are Water, Diamond Resorts will hold programmes aimed at informing people of their water usage and encouraging them to make simple changes, such as reusing bath towels and limiting water usage in their accommodation, both which can have a ignificant impact.

Xavier Torras, director of the We Are Water Foundation, said: “It is an honour for us to form part of this strategic alliance with such an important partner as committed to the environment as Diamond Resorts

“We are confident that, together, we will achieve a more sustainable use of water and expand the resources to ensure it reaches the people who have least and who need it most.”

Sustainable approach

As a company, Diamond Resorts has made strides to reduce the travel industry’s impact on the Earth. All of Diamond’s European properties have Sustainability Ambassadors, who help carry out various initiatives such as educating guests on recycling at the resort.

Many of the company’s properties also have sustainable gardens, where team members grow herbs or vegetables for members, owners and guests to use while staying at the resort.

Suzana Gomercic, senior vice president of European Resort Operations for Diamond Resorts, said: “Sustainability is a priority for Diamond Resorts and this collaboration further reaffirms our focus on changing the way resorts and travellers use water. We are committed to reducing our footprint for a better future.”

To find out more visit DiamondResorts.com