IHG announces first voco hotel in the Netherlands

InterContinental Hotels Group (IHG) and UBM Development AG have announced the signing of the first voco hotel in the Netherlands, which is planned to open in 2020.

This signing is the first publicly-announced signing in Continental Europe, underscoring the strong momentum of the voco brand in the region since its launch in June 2018.

voco – Kneuterdijk 8 will be located in the city centre of The Hague in a beautiful building that formerly housed a bank. The hotel will be in close proximity to the town’s famous sights, several museums, parks and the shopping mile.

Launched in June 2018, voco – inspired by the meaning ‘to invite’ or to ‘come together’ in Latin – combines the informality and charm of an individual hotel with the quality and reassurance of a global and respected brand.

IHG and UBM executives at the deal signing

The signing of voco The Hague – Kneuterdijk 8 follows the recent openings of the first three voco hotels in the world — voco Gold Coast in Australia, voco Cardiff and voco Solihull in the UK – and continues the strong momentum of IHG’s newest upscale brand in Europe.

The new voco The Hague combines a very laid-back comfort, a relaxed approach and individual hospitality – which will be evident in both the culinary offerings of the hotel, and in every aspect of the Kneuterdijk 8 location.

Mario Maxeiner, managing director Northern Europe, IHG, said: “This signing continues the accelerated growth of the voco brand since we first launched it last June and we are looking forward to bringing its upscale offerings to more travellers who seek a reliably different guest experience.

“We see lots of potential for voco in Europe and are excited to expand its presence further across the region.”

Rolf Hübner, managing director of UBM Hotels Management, said: “UBM Development is the leading hotel developer in Europe with more than 50 hotels realised over the past 25 years. This is our third hotel in the Netherlands as well as a very special project.

The voco brand has homely, original styling

“Our business relationship with IHG started many years ago and has already resulted in the completion of 14 hotels. It is a sign of their trust and a reflection of our previous successful cooperation that they have also decided to cooperate with us on their first voco hotel in the Netherlands.

“voco is a perfect fit with UBM because it stands for individuality, and we, as a developer, demand the highest quality in terms of guest experience.”