Banyan Tree joins AccorHotels loyalty scheme

Le Club AccorHotels has welcomed Banyan Tree Hotels & Resorts’ branded properties into its loyalty programme worldwide.

Elite members of Le Club Accorhotels will also enjoy member benefits and privileges to make their stays even more special as the programme is about recognising loyalty members with personalised services when they stay at Banyan Tree Hotels & Resorts.

AccorHotels and Banyan Tree announced a strategic long-term partnership in December 2016 whereby both groups will collaborate to develop and manage Banyan Tree-branded hotels around the world.

The partnership also gives Banyan Tree access to AccorHotels’ global reservation and sales networks as well as the renowned Le Club AccorHotels loyalty programme.

There are currently 48 properties under the Banyan Tree Hotels & Resorts’ global network, of which 37 will take part in the Le Club AccorHotels loyalty programme.

Henrik Berglind, vice president Loyalty Asia Pacific, said: “The integration of Banyan Tree’s branded properties into Le Club AccorHotels is a joyous occasion for us and we hope that this partnership will give our members an opportunity to accrue Rewards points for their stays and enjoy the unique offerings which Banyan Tree, Angsana and Cassia hotels have to offer.

“With the introduction of the three new brands into one global loyalty programme, our members now have even more destinations and more hotels to choose from around the world, with Banyan Tree’s luxury hotels and resorts offering a sanctuary for the senses in unique and modern accommodations.”

Ms Ho Ren Yung, vice president, Brand HQ of Banyan Tree Holdings, said: “As an independent company, our strategic alliance with AccorHotels allows us to continue securing hotel management agreements on our own while accelerating Banyan Tree Hotels & Resorts’ expansion with AccorHotels’ expertise to grow our brands around the world.

“With Banyan Tree Group celebrating our 25th Anniversary this year, we are excited to participate in the Le Club loyalty programme and hope to create exceptional experiences for the members at our exotic destinations – steeped in a sense of place through sustainable activities, design and architecture built in harmony with nature.”

Winner of the Freddie Award for Best Loyalty Programme for two years in a row (2015, 2016) in Asia, Australasia, Europe, Africa and Middle East and this year named Best Programme for the third year running in Europe/Africa, Le Club Accorhotels is the pioneering hotel loyalty programme which allows members to use their points at over 3,500 hotels in 100 countries across 20 brands.

The programme has more than 53 million members globally with 16 million members in Asia Pacific.