Mövenpick continues major global expansion
Leading Swiss hospitality firm Mövenpick Hotels & Resorts is accelerating its expansion plans after inking a record number of deals during 2016.
The company finished 2016 with more than 13 new properties signed, boosting its development pipeline to 33 hotels across Asia, Africa, the Middle East and Europe.
Mövenpick also appointed new CEO, Olivier Chavy in 2016, ushering in a new era for the hospitality firm, which also unveiled a new logo and corporate identity to better reflect its warmth and inherent ‘Swissness’.
Chavy said: “2016 was our most successful year yet in terms of the number of new hotels we signed, which averaged more than one a month and grew our pipelined portfolio by more than 30 per cent.
“We not only consolidated our position in key growth markets such as the UAE, Saudi Arabia, and Thailand, where we are now a dominant player, but signed management agreements for properties in strategic locations where we will introduce the Mövenpick brand for the first time, in some cases, setting new hospitality standards that we believe will become an industry benchmark.
“We enter 2017 in high confidence, building on our achievements over the past 12 months with firm plans to further grow our portfolio in line with our ambitious global expansion strategy. We’re well on track to operating over 100 properties by 2020.”
2017 development
Nine properties are scheduled to open across Asia and Africa in 2017.
The company will mark its debut in Indonesia, Sri Lanka and Kenya with the openings of Mövenpick Resort & Spa Jimbaran, Mövenpick Hotel Colombo and Mövenpick Hotel & Residences Nairobi.
Other new properties on track to open this year are Mövenpick Hotel Les Berges Du Lac Tunis in Tunisia, Mövenpick Resort & Spa Boracay in the Philippines and in Thailand, Mövenpick Residences Ekkamai Bangkok and Mövenpick Resort Khao Yai.
“We start the year as we mean to go on, forging ahead with our ambitious development plans, building on our sustainability successes, and bringing our award-winning Swiss hospitality to new locations across the globe,” added Chavy.
