New BA route provides link to culture capital Aarhus

British Airways launches a new direct route from London Heathrow to Billund (Aarhus South) on 3 May, and Denmark’s second city is promising a spectacular programme of attractions for British and international visitors.

The new link could not be better timed as Aarhus gears up for its year as European Capital of Culture in 2017, according to Rebecca Matthews, CEO of Aarhus 2017.

“Visitors will be able to enjoy spectacular events, unique experiences and magical moments throughout the year,” she said. ”We’ve put together a top quality programme that caters for every taste and it’s great news that British visitors will now have a new opportunity to fly here direct.”

Aarhus is a cultural metropolis, renowned for its festivals, museums and creative buzz. Its ARoS art museum is one of the largest and finest art museums in Scandinavia. The building’s roof is an artwork in itself, designed by Danish-Icelandic artist Olafur Eliasson. Entitled ‘Your Rainbow Panorama’, it consists of a circular walkway offering stunning views over the city and its harbour.

With the new British Airways route, Aarhus and the European Capital of Culture 2017 will be a 1.5 hour-flight from London. BA will initially fly to Billund 11 times a week from London Heathrow Terminal 5.