RCI – driving footfall through your doors
RCI knows that the purchase of a timeshare – whether a week’s right-to-use, points or club membership, or a wholly-owned holiday home sold with exchange membership – is just the start of what can be an exciting leisure lifestyle for your customer.
Giving your customers the opportunity to swap their owned holiday experience with more than 4,000 quality properties in prime holiday locations across the world is a compelling and persuasive driver to closing a sale. Offering RCI membership as part of your purchase package may give you the edge when making sales. Now RCI is making it easier than ever for your customers to fully appreciate the world of exchange holidays that awaits them.
Shared-holiday ownership with exchange is the perfect product in today’s sharing economy, but its perceived complexity can hide its true value from your customers. RCI has this covered. We have invested in a commitment to a series of RCI videos to make sure your customers know exactly how to get the most from their timeshare purchase in terms of discovering fabulous experiences in new destinations, as well as different ways to enjoy a return to their favourite holiday hot spots.
The videos are colourful animations which describe, in a really simple, fun and friendly visual format, how using a timeshare ownership with our exchange programme to access a variety of different holidays works.
Creator and RCI video project manager, Sonal Patel, said: “We have found our members absolutely love their timeshare ownership, once they have the confidence to use the exchange system properly. It is wonderful to see the difference it makes to our members’ activation and satisfaction ratings, once they fully understand how flexible timeshare with RCI exchange makes their holiday planning, as well as just how much holiday choice that single holiday home purchase gives them when used with an RCI membership as part of their purchase package.
“The videos are designed to support our valued affiliates also. By increasing our members’ propensity to travel to different destinations, we hope that the videos will support the drive for increased year-round occupancy levels by increasing footfall through the doors of our affiliated resorts and, with it, lead generation opportunities as our members fall in love with new places and spaces.”
The videos are available for both RCI Weeks and Points members in a total of 15 languages. RCI affiliates and industry consumer organisations are welcome to run the videos in their sales offices, on their websites, from e-newsletters, on in-resort TV, and any other such media, to support both their sales programmes and their existing owner members who might need a little more education around how to get the most out of their timeshare ownerships. To view the videos, and to download them for your use: www.rci.com/watch
