Brand USA to tell travel tales with Marriott
Marriott International has been unveiled as the official US hotel sponsor for United Stories, a new marketing programme from Brand USA, the destination-marketing organisation for the United States.
The sponsorship will help expand the global reach of the United Stories campaign, which aims to inspire international travellers to visit the USA through visual storytelling efforts.
This new United Stories collaboration also provides Marriott International, one of Brand USA’s founding and diamond partners, with fresh localised content and innovative ways to reach international customers.
Launched earlier this year in partnership with Beautiful Destinations, United Stories utilises mobile content creation labs to track and share relatable, human stories to inspire lasting emotional connections between international travellers and people and places across the United States.
Throughout the year, accomplished content creators, storytellers, and influencers will travel to various points of interest across the country in eye-catching, buzz-worthy vehicles branded with #UnitedStories.
Tom Garzilli, chief marketing officer of Brand USA, said: “We are thrilled to collaborate with Marriott International on United Stories. Marriott’s strong international brand recognition and ongoing dedication to their customers makes them an ideal partner to expand the reach of this campaign.
“We believe in the power of storytelling to engage global audiences and highlight the diversity of real travel experiences in the USA. Our partnership will help deliver these inspiring stories to an even larger population of international travellers, extending the United Stories campaign to millions of people around the world.”
Marriott Bonvoy will be integrated within the United Stories campaign to generate awareness and create connectivity with its newly-launched travel programme. This includes branding of the mobile content creation labs and hosting influencers and content creators at hotels across the USA.
Kieran Donahue, vice president, marketing, The Americas, said: “The United Stories mission aligns with our passion for travel. Our sponsorship of United Stories is a great extension of our ongoing partnership with Brand USA.
“The mobile content labs allow us to show the breadth, depth, and variety of our brands, destinations, and hotels throughout the U.S., and most importantly, connect with our members and guests in a way that showcases how good travel can enrich and unite the world.”
The Marriott Bonvoy travel programme is built on the belief that all travel is good travel – it enriches the individual and connects the world. The programme offers a global footprint of extraordinary hotel brands, experiences for every passion on Marriott Bonvoy Moments, and the richest rewards and benefits.
The United Stories mobile content lab launched in January and has travelled to nine U.S. states and territories: Alaska, Arizona, Florida, Hawai’i, Puerto Rico, South Dakota, Tennessee, Texas, and Vermont. At each destination, United Stories content creators spotlight first-person perspectives of American culture via locals, influencers, and travellers.
To view the unique stories captured at each destination, or to learn more about the mobile lab’s next stop, follow on Facebook, #UnitedStories on Instagram, or VisitTheUSA.com/UnitedStories.
