Brand new identity for Radisson Hotel Group

Carlson Rezidor Hotel Group has rebranded to Radisson Hotel Group, effective immediately, heralding a new era for the company.

The new identity leverages the powerful, international brand equity of the Radisson name to drive awareness in the marketplace, increase marketing efficiency across the global portfolio and offer exceptional experiences to make Every Moment Matter for guests, owners and talent.

Every Moment Matters will be the new signature service philosophy of the company and all its hotel brands.

The new go-to-market name, Radisson Hotel Group, capitalises on a strong partnership between Radisson Hospitality, Inc. (formerly Carlson Hotels, Inc.) and Rezidor Hotel Group AB (publicly listed on Nasdaq Stockholm, Sweden and headquartered in Brussels, Belgium) which has master franchise agreements to develop and operate several brands across Europe, the Middle East and Africa.

Currently the 11th largest hotel group in the world, Radisson Hotel Group is made up of eight hotel brands with more than 1,400 hotels in operation and under development. The launch of the group’s new identity is a significant milestone in a five-year operating plan designed to transform the business and position it to become the preferred choice for guests, owners, investors and talent.

Federico J. González, president & CEO, the Rezidor Hotel Group and chairman of the Global Steering Committee, Radisson Hotel Group, said it was the start of an exciting era for the group, and part of its long-term vision to become one of the world’s top three hospitality companies.

“Our five-year operating plan includes initiatives that redefine our value proposition, optimize our portfolio, streamline operations, invest in new technology systems and align our team members to deliver on our signature, Every Moment Matters,” he said.

“‘Every moment Matters’ is about how we do business at the Radisson Hotel Group and who we are at the core – a place of purposeful encounters. For everyone. Everyday. Everywhere. Every time. Our rebranding is just the beginning.”

John M. Kidd, chief executive officer and chief operating officer, Radisson Hospitality, Inc, said: “The creation of the Radisson Hotel Group is an evolution of our long-term partnership with the Rezidor Hotel Group.

“Together, we are clarifying and executing a new brand architecture to create more value for our guests and owners. It’s the right time for us to align our strategic and operating plans and go-to-market as one solid player.”