CRDA rebrands to encompass wider vacation ownership industry

The Canadian Resort Development Association (CRDA) has renamed itself the Canadian Vacation Ownership Association (CVOA).

Jon Zwickel, president and CEO of CVOA, said its board had conducted a number of member surveys and determined that the association represented the entire Vacation Ownership industry, not just resort developers.

Jon Zwickel

“Many of our members are management companies and others are vendors and service companies that help resorts and resort companies on various levels,” he explained. “The name change more clearly reflects who we are and who we advocate for.”

To reflect the association’s new name, the annual convention has also been rebranded as the Vacation Ownership Conference, VO-Con. The 2017 event will be held in Whistler, British Columbia from 12-14  September at the Four Seasons Resort. Information about content, registration and sponsorship opportunities will be released in March.

“After approving a record number of new members in 2016, our new brand reflects our plans for renewed advocacy, member outreach, further growth and greater impact throughout North America,” added Zwickel.

CVOA is Canada’s only association dedicated to representing the interests of the vacation ownership and resort development industries. Since its founding 1980, the organisation has become Canada’s pre-eminent industry association representing all forms of vacation ownership.