Marriott to debut more than 30 luxury hotels in 2019
Marriott International has announced it is projecting to open more than 30 luxury properties in 2019, furthering the company’s global perspective on luxury travel with its ensemble of eight distinct luxury brands.
Through the world-renowned hospitality hallmarks of The Ritz-Carlton, Ritz-Carlton Reserve, St. Regis, W, The Luxury Collection, EDITION, JW Marriott and Bulgari, Marriott International says it aims to push boundaries and create new guest experiences to meet the needs of the evolving luxury traveller.
The company has hotels and resorts in more than 60 countries and territories, and is poised to expand its luxury footprint with more than 200 properties in the development pipeline, representing 20 new countries for the company’s luxury portfolio, from Sri Lanka to Bermuda and Morocco to Kenya.
Tina Edmundson, Global Brand Officer and Luxury Portfolio Leader, Marriott International, said: “Our eight unique luxury brands provide distinct experiences that appeal to different types of luxury travellers, no matter if your priority is residing at the best address in town, completely immersing yourself in your destination, or prioritiszing your wellbeing.
“From the world’s most iconic destinations to the ultimate undiscovered gems, we are focused on elevating travel with highly contextualised, nuanced brand experiences that signal the future of luxury by allowing our guests to indulge their passions while sparking personal growth.”
A global luxury study conducted in partnership with creative agency Team One revealed that luxury travellers of today are travelling not just to discover the world, but also to discover something about themselves.
“When it comes to experiences, people today are seeking more meaning and personal significance rather than just the opportunity to indulge,” said Edmundson.
“Travellers have become active participants in the trips they are taking – they are more engaged and vested than ever before. Ultimately, global luxurians are becoming ‘creators’ in every aspect of their travel experience and for this group, travel is no longer a departure from reality, it is the reality.”
