WTTC and IATA unite to boost traveller experience

The World Travel & Tourism Council (WTTC) and the International Air Transport Association (IATA) have agreed to partner to achieve the benefits of biometrics and deliver traveller digital identity management throughout the Travel & Tourism sector for a seamless passenger experience.

The agreement, which was announced on the sidelines of the IATA AGM in Sydney, the world’s largest gathering of airline leaders, will mean the two organisations will adopt a common approach, exchange information and work together to energise the entire sector to achieve international harmonisation through the use of biometrics standards and interoperability.

IATA, on behalf of its member airlines, is promoting a range of innovations to be considered for airports of the future, including the One ID initiative – IATA’s vision of an “end-to-end passenger experience that is seamless, efficient and secure” which aims to offer passengers a frictionless airport process allowing the possibility to walk through the airport without breaking stride.

Likewise, WTTC, through its Seamless Traveller Journey programme, is committed to working with the existing initiatives in this area to encourage the use of biometric technology and digital identity throughout the wider Travel & Tourism sector so travellers can enjoy a seamless, secure and efficient end-to-end journey.

Gloria Guevara, WTTC president and CEO, said: “Biometric technology is essential for the future of travel. It can help us make travel more seamless, more efficient and more secure. It improves the existing processes, reduces time for the traveller and will allow the sector to grow.

Gloria Guevara

“WTTC and IATA are committed to maximise the potential of Travel & Tourism to create jobs and drive economic growth. By working together, we can enhance security and improve the whole passenger journey.”

IATA is forecasting a rise from four billion annual air passengers now to 7.8 billion over the next 20 years, and UNWTO estimates global international arrivals to rise from 1.3 to 1.8 billion by 2030.

“The traveller experience has to improve if we want to achieve the growth potential. Last year one of every five jobs created in the world were in our sector,” added Guevara.

“If we don’t use biometrics technology to improve the processes, we are not going to be able to achieve the potential of Travel & Tourism. Millions of jobs are at stake, so this is a priority for WTTC and our members.”

Alexandre de Juniac, IATA’s director general and CEO said: “The journey thorough the airport is often a frustrating experience. Passengers have to verify their identity at numerous points across their journey.

“IATA One ID project is helping the industry rapidly move towards the day when a face, iris or fingerprint will act as a single biometric travel token. Partnerships are key to help realise this vision and today’s agreement with WTTC will act as a strong catalyst for industry change.”