Wyndham acquires midscale brand AmericInn

Wyndham Hotel Group, RCI’s parent company, has announced plans to acquire Minnesota-based AmericInn hotel brand and its management company, Three Rivers Hospitality, from Northcott Hospitality for $170 million.

AmericInn’s portfolio consists of 200 primarily franchised hotels with approximately 11,600 rooms in 21 states, predominately in the Midwestern U.S., Ohio Valley, and Mountain states including Minnesota, Wisconsin, Iowa, Michigan, and North Dakota.

The brand’s U.S. pipeline consists of 23 hotels. Committed to its asset-light strategy, Wyndham Hotel Group will explore options to divest the owned portfolio, which consists of 10 hotels.

The deal, subject to regulatory and government approval and the satisfaction of other customary closing conditions, will bolster Wyndham Hotel Group’s existing collection of more than 1,500 midscale hotels as well as increase its footprint in the US Midwest.

Geoff Ballotti, Wyndham Hotel Group’s president and chief executive officer, said: “AmericInn’s unwavering dedication to first-rate quality and service, proven by its consistently high ratings and guest satisfaction scores, grows our North American system in the heartland where we see great opportunity for continued growth.

“AmericInn’s guest-centric culture aligns perfectly with our values, making it a fantastic tuck-in brand for us. And with the global middle class expected to more than double in the next 10 years, we know investing in the midscale segment allows us to offer great experiences and value at price points that travellers need and where they want to be.”

Paul Kirwin, president and chief executive officer for Northcott Hospitality, added: “By joining a renowned company with more hotels globally than any other, our AmericInn brand and our owners have the unique opportunity to leverage Wyndham’s tremendous distribution and sales and marketing capabilities, taking the brand to the next level.

“For our guests, this move gives them access to some of the most amazing and attainable travel experiences around the world through Wyndham’s unrivaled loyalty programme, Wyndham Rewards.”

AmericInn is the latest addition to Wyndham Hotel Group’s growing portfolio of brands following last month’s launch of The Trademark Hotel Collection, a new concept for upper-midscale-and-above independent hotels. Late last year, the company acquired Fen Hotels and its Dazzler Hotels and Esplendor Boutique lifestyle brands, significantly expanding its presence and management business in Latin America.