Sterling unveils new brand identity and positioning

Leading Indian holiday lifestyle company, Sterling Holiday Resorts Limited (SHRL) has unveiled a new, contemporary brand positioning in keeping with a new service philosophy based on Experience & Discovery.

The company, which is a long-term RCI affiliate, is a pioneer of vacation ownership in India, has launched a new ‘holiday differently’ logo and brand identity based on a road map for expansion as it aims to become the leading holiday brand in India. The logo is designed to incorporate the company’s key elements to make up an identity that is ‘energetic, vibrant, delightful and contemporary”.

Sterling is creating curated experiences for holidayers, both within and outside its resort, by facilitating experiences based on local cuisine, people, art, culture, destination, history, nature, adventure, and more.

Encompassing such activities as night safaris, authentic culinary experiences and culture trails, Sterling is seeking to offer guests many different ways to have memorable experiences and discoveries. The company will launch a complete marketing and brand plan for the new brand identity.

SHRL is a pioneer of vacation ownership in India, with 29 resorts in 26 destinations across India and plans to add 15 more. The company is a 100 per cent independently managed subsidiary of Thomas Cook (India) Limited (TCIL), India’s leading integrated travel and travel related financial services company.