Bahrain launches online travel training programme

The Bahrain Tourism and Exhibitions Authority (BTEA) has launched its first online training programme, designed to promote and build awareness of the destination.

The programme sits on the Online Travel Training (OTT) platform and as well as helping promote the destination and build awareness, is also designed to educate the travel trade about Bahrain and its many tourist attractions.

The programme will be offered free of charge to travel agents, and through it, the BTEA plans to develop a team of accredited travel trade experts with the necessary knowledge to act as effective ambassadors in selling Bahrain as a destination of choice in the UK market.

The programme comprises of a number of self-contained modules, each focusing on a particular aspect of Bahrain’s tourism. The modules range from Bahrain’s culture and lifestyle to its islands and water sports.

It will also cover the kingdom’s festivals, events and accommodation, before rounding up with 10 top tips, a useful tool for any agent selling Bahrain. Each module will be comprised of information and a short test, which trainees can complete at their own pace. To be conducted entirely via online distance learning, the programme offers flexibility to suit participants’ individual schedules.

The programme also contains a row of ‘top tabs’ offering additional key information and tips, such as a downloadable restaurant app and a comprehensive list of accommodation options.

The training programme will be accompanied by a trade sales incentive run by Digital Spring offering participants the chance to win a variety of prizes.

To find out more, visit www.train-bahrain.co.uk