Abu Dhabi launches unique digital tourist guide

A new ‘one-stop’ reference point for all information relating to culture in Abu Dhabi is being launched by the emirate’s department of Culture and Tourism.

The digital initiative, planned to launch as part of UAE Innovation Month, is called ‘Abu Dhabi Culture’ and will allow users to gain instant access to information on all aspects of cultural life and heritage in the emirate.

‘Abu Dhabi Culture’, which features a website, a mobile app and supporting social media presence, will educate culture-seeking locals, expats and tourists on one level, at the same time as becoming a reference point for researchers and academics in search of more detailed information.

The initiative, to be launched by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), will bring together every aspect and feature of Abu Dhabi culture. It will make full use of the latest technologies and functionality, with features such as personalised content, 360 visuals, interactive floor plans, podcasts from culture experts as well as featuring a centralised profiling database across all culture locations and events.

UAE Innovation Month

HE Saif Saeed Ghobash, director general of DCT, said: “Released as part of Abu Dhabi’s contribution to UAE Innovation Month, this product has been designed to maximise accessibility to Abu Dhabi’s highly rich cultural landscape, both historical and contemporary.

“The Abu Dhabi Culture digital experience will be a truly connected hub, immersing users and inspiring them to experience our culture for themselves.

“We have made sure all digital touchpoints are as user-friendly as possible, and our aim is to make this a trusted source of information for anyone seeking cultural information about the emirate – basically we want his to be considered a ‘cultural oracle’.”