Etihad Airways launches ‘runway to runway’ scheme

Etihad Airways has announced the launch of ‘Runway to Runway’, a unique rewards programme designed to support the fashion community’s international travel requirements.

Since announcing its fashion partnership with IMG in 2016, Etihad Airways has worked with the company and its fashion industry network to develop a bespoke membership programme that offers specialised travel benefits.

Runway to Runway members will be eligible to receive discounts on airfare and other services; preferred corporate rates for business travel; discounted cargo rates; and special group travel rates when travelling for photo shoots, showing collections overseas or conducting business globally.

Patrick Pierce, the airline’s Vice President of Sponsorships, said: “Etihad Airways’ commitment to fashion has taken another step forward with the launch of Runway to Runway, a travel program delivering practical benefits to our friends in fashion.

“Last year, Etihad Airways became the first global airline to align with and support fashion professionals. Very few industries travel as much as the fashion industry does, spending tens of millions annually. Etihad Airways is an ideal brand fit for this jet-set industry that is ambitious, innovative and remarkable – all characteristics exemplified by Etihad’s world-renowned service and hospitality offering.”

As part of its global agreement with IMG, Etihad Airways supports 17 fashion events around the world each year, including events at New York Fashion Week, London Fashion Week, Milan Fashion Week, Mercedes-Benz Fashion Week Berlin, Lakmé Fashion Week (Mumbai) and Mercedes-Benz Fashion Week Australia.