Excellent performance from HMH hotels in UAE
Hotels operated by HMH – Hospitality Management Holding in the UAE are exceeding expectations with an outstanding performance for the year-to-date.
The Bahi Ajman Palace Hotel recorded an impressive 23 per cent growth in revenue, while Coral Beach Resort Sharjah and Coral Dubai Deira averaged between 5 to 10 per cent increase in revenue year-on-year.
Ferghal Purcell, COO of HMH, attributed this performance to a diversified and balanced business mix, as well as an increase in the wholesale business. He said: “We have been witnessing extremely positive trends with certain markets performing better than expected.
“There has been a very strong return of the wholesale market from the CIS and Europe including the Nordic and Baltic States, which helped boost the numbers. In addition, the GCC market remains very strong with very successful school holiday periods.”
Diverse markets
Highlighting the significance of tapping diverse market segments, Purcell added: “Appropriately, a diversified and an optimal business mix enabled us to drive improved revenue and profit outcomes. Our strategy has been to drive business across all verticals that has given us a steady mix of corporate, long-stay, leisure, e-commerce and FIT segment; which in turn has kept our figures firm.”
All hotels under HMH enjoy superb locations and are in close proximity to key commercial and leisure attractions in Dubai, Sharjah and Ajman.
Looking to the future, Purcell said the group remained “extremely bullish, as we try to maximise profits”.
He added: “To sustain our growth in a highly competitive environment, it is absolutely essential to have a stronger grip on our business. Besides existing markets, in-bound tourism to the Middle East from emerging markets is also growing rapidly and consistently, thanks to the vast global airline network, growth of low-cost carriers, outstanding communication services, etc. It represents undeniable opportunities for our brands as we are seeing a sizeable increase in the number of guests from emerging markets.”
Rafat Gotta
• In a separate development, Rafat Gotta has been appointed as the new general manager at Coral Dubai Deira Hotel. He has more than 18 years of experience in the industry, having worked at properties managed by international brands such as InterContinental Hotel Group, Kempinski and Marriott International. Prior to taking over the new role, Gotta was the hotel manager at Holiday Inn Express Dubai Airport.
Purcell said: “We are delighted to welcome Gotta to our team and believe he is the perfect candidate to lead the team at Coral Dubai Deira Hotel. Having worked in reputed hotels across the UAE, Qatar and Jordan, he brings extensive experience and is well familiar with the region’s business and cultural landscape. We are confident Gotta’s expertise will prove to be invaluable in optimizing Coral Dubai Deira’s performance and building on its success.”
Gotta added: “Coral Dubai Deira Hotel is a fabulous property with tremendous potential for growth. I look forward to working with the team at the hotel to maintain and enhance the standards in order to deliver the highest level of guest satisfaction.”
