HMH launches new luxury brand

HMH – Hospitality Management Holding has unveiled ‘Bahi Hotels & Resorts’, a new five-star hotel brand designed for luxury seekers.

The new brand was unveiled at the recent Arabian Travel Market, with Brett Schafer, chief executive officer of Faisal Holding, saying it would be “a fantastic addition” to the company’s portfolio.

He added: “Reflecting the highest level of service, attention to detail and refinement, Bahi has been conceptualised to provide both business and leisure travellers unforgettable experiences. We are confident it will uniquely position us to cater to well-travelled individuals looking for the ‘wow’ factor.”

Bahi Ajman Palace Hotel

The Bahi name personifies its unique ‘Impeccably Plush’ selling proposition, and has been chosen to echo the hallmarks of the brand that are defined around distinctive ambiance, refined luxury, exceptional quality and superior service.

Schafer added: “It’s an exciting time for the travel industry whereby we have witnessed nearly 50 per cent growth in luxury travel over last five years. In keeping with our commitment to deliver the highest service standards Bahi is designed to maximise further our brand offering and allows us to exceed the high expectations of premium travellers.”

The first hotel to be branded as Bahi is The Ajman Palace Hotel, HMH’s flagship property in the United Arab Emirates.

Schafer said: “The Ajman Palace Hotel will henceforth be named Bahi Ajman Palace Hotel while future projects will be announced in carefully selected locations in the region. Balancing world-class facilities with exceptional hospitality, this prestigious five-star, that welcomed its first guests in 2012, is a perfect fit for the Bahi brand having firmly established itself as a preferred luxury destination for discerning travellers to the emirates.”