Jordan to host adventure travel trade conference

The Jordan Tourism Board has announced that the Adventure Trade Travel Association (ATTA) will hold its regional AdventureNEXT Near East (ANNE) meeting in Jordan early next year.

This first-ever adventure travel conference supporting eco-tourism and active travel development in the Middle East and North Africa regions will be held on the shore of the Dead Sea in Jordan, with the support of the Jordan Ministry of Tourism and Antiquities and the Jordan Tourism Board.

The Jordan Tourism Board said it is looking forward to welcoming ATTA members and those interested or involved in the adventure travel community in Jordan.

Malia Asfour, director of the Jordan Tourism Board North America, said: “We have been members of ATTA since 2005 and are honoured and excited to be the host of AdventureNEXT Near East.

“ATTA has been an incredible catalyst in supporting Jordan and helping the tourism board in reaching and educating adventure travelers about Jordan.”

Shannon Stowell, ATTA president, said: “I have experienced transformational adventures in Jordan and know that this market is full of potential. I want us to expand perceptions of the region and build confidence in those buying and selling adventures in Jordan and surrounding countries.”

ANNE will be the first conference of its kind in a region where stories of travel and adventure date back thousands of years. This new conference for the adventure market will bridge the East with the West and foster the growth of sustainable, environmental, cultural and adventure tourism in the region.