The Power of Video
The fastest-growing social media trend opens up opportunities for timeshare.
Video is one of the fastest-growing trends on social media. In November 2015, Facebook reached eight billion daily video views—a number Snapchat reached this past February, reported Fast Company. By 2019 video will account for 80 percent of Internet traffic worldwide, according to “Cisco Visual Networking IndexTM: Forecast and Methodology, 2014–2019.” Video represents a great opportunity for those resorts that are able to showcase their locations and amenities in order to entice prospective guests and build a community among existing owners.
Azure Malta vacation ownership club—located within Radisson Blu Resort & Spa, Malta Golden Sands—has received more than one million YouTube views over the past two years after circulating its videos across social media platforms, including Facebook and Twitter. This success prompted it to create a dedicated YouTube channel last year, Azure TV (youtube.com/azuremalta). For the webisodes, reporters interview owners on-site, visit attractions and take part in local activities.
“The episodes that have the best engagement are the ones that highlight Malta and give viewers information they can’t find elsewhere,” says Sarah Mazzone, head of marketing at Azure. She recommends that resorts looking to launch their own campaign think about what makes their property unique: “Make videos fun and engaging, and give guests a sense of ownership.”
Photo credit: Azure Malta
