Tourism body urges UK businesses to play ‘green card’

Green Tourism is calling on the UK tourism sector to showcase its sustainable approach to business in a bid to attract a growing number of responsible travellers in light of the Brexit vote.

With two-thirds (67 per cent) of the UK’s visitors from EU states, the impact of Brexit has left the industry counting the cost of an uncertain future. It is therefore more important then ever that businesses look to improve efficiency and productivity, not only to strengthen the bottom line but to help raise green and economic standards in the tourism sector across the UK and Europe.

That’s the message from sustainability expert Green Tourism, which recently launched its own carbon footprint calculator, and works with 2,000 businesses across Europe to implement sustainable practices. The impact of practising sustainable initiatives has been proven to generate greater economic benefits for the business, local communities and provides a more enjoyable experience for tourists by creating meaningful connections with local people.

‘Unique selling proposition’

Jon Proctor, chief executive of Green Tourism, said: “According to World Travel Market, 36 per cent of UK holidaymakers consider the environment and sustainability when choosing a holiday destination.

“In light of Brexit, it is more important than ever that businesses highlight their unique selling proposition. We know that responsible travellers is a growing consumer segment so it makes sense to work to create a niche in what will be a challenging time for the sector in the coming months and years.

“Already we are operating in some great destinations in the UK and Ireland and we will continue to develop with partners in other areas where our endeavours are appreciated and we can deliver clear environmental improvements.  Last year we highlighted a 28 per cent carbon saving since 2010 and we will continue to grow and develop.

“Brexit can bring with it the potential for new international opportunities if we act positively, the UK can be a leading force for a more sustainable future and we hope we can develop the relationships needed to tackle climate change, support sustainable tourism and international development and make the best use of our European and international talents to be a great and successful economy.”

To find out more about Green Tourism visit www.green-tourism.com