RCI appoints Aruna Jathar as Director – Marketing & Operations in India

RCI has announced the appointment of Aruna Jathar as Director – Marketing & Operations for RCI India.

With more than 17 years of experience in marketing, CRM and Digital across retail, telecom and consumer durables industries, Jathar joins as a member of RCI’s senior leadership team and will spearhead the brand building activities. She will focus on strategies to enhance customer acquisition.

Aruna Jathar

In addition to bolstering overall growth and creating mindshare for vacation exchange and time share in India, she will also be responsible for pan India marketing operations and delivering greater brand value to RCI members and affiliates in India. Jathar will be based out of RCI’s Bengaluru office.

Sabina Chopra, managing director of RCI India, said: “We are delighted to have someone of Aruna’s calibre join the company as Director – Marketing & Operations. Her expertise in marketing, CRM & Digital will be an asset to the company, and specifically to our India market.

“Aruna with our other senior management team members will lead the pursuit of opportunities to continue to grow vacation exchange & time share base in India.”

Commenting on her appointment, Jathar added: “I am delighted to accept this new opportunity. RCI is a global leader in vacation exchange and time share and has an energetic and determined team. It will be an interesting challenge and I will strive to ensure that the company continues to maintain leadership position and grow in the geography.”

Jathar’s most recent assignment was with Dell prior to which she has worked with METRO Cash and Carry.