Three Al Habtoor hotels rebranded as Hilton

Three hotels in Dubai’s Al Habtoor City are being rebranded as Hilton properties under a new franchise agreement with Al Habtoor Group.

Effective 1 August 2018, the three properties will be known as Habtoor Palace Hotel, LXR Hotels & Resorts; V Hotel, Curio Collection by Hilton; and Hilton Dubai Al Habtoor City.

The franchise deal was signed last month by Mohammed Al Habtoor, vice chairman & CEO of the Al Habtoor Group and Ian Carter, president, Global Development, Architecture, Design & Construction, Hilton.

Mohammed Al Habtoor said: “We are pleased to extend our partnership with Hilton to three additional hotel properties at Al Habtoor City, our flagship hospitality, leisure and residential development located in the heart of Dubai.

“This is a record transition into a new portfolio of brands, a testament to the strong relationship and trust between Al Habtoor Group and Hilton. The announcement increases our partnership with Hilton from five hotels to eight hotels around the world.”

‘Strategic partnership’

Ian Carter said: “The addition of these three properties is great news for Hilton and strengthens a strategic partnership with Al Habtoor Group which spans across several markets internationally.

“Our portfolio will now see more than 5,000 rooms open by the end of the year in Dubai, a destination that ranks alongside global powerhouses such as London, Paris and New York in terms of annual visitor numbers.”

Khalaf Ahmad Al Habtoor, founding chairman of Al Habtoor Group said: “Dubai is a safe haven for tourism and investment. The decision of Hilton to choose Dubai as one of the first locations for its upcoming luxury collection brand is a confirmation of Dubai and the UAE’s robustness and appeal.”

Al Habtoor City is a residential and leisure complex situated on Dubai’s arterial Sheikh Zayed Road. The properties overlook Dubai Creek and the upcoming Business Bay district, a short distance away from the city’s thriving Downtown area, which includes landmarks such as the Burj Khalifa and Dubai Mall.