Digital transformation of tourism in the spotlight
The digital transformation of the tourism industry will be a key focus of Spanish tourism expo Fitur Know-How & Export, which takes place during FITUR 2018, the renowned annual International Tourism Fair.
An initiative organised by SEGITTUR and FITUR in collaboration with ICEX Spain Trade and Investment, the event is designed to help drive forward the exportation of Spanish tourism knowledge.
Fitur Know-How & Export, which will be staged as part of FITUR 2018 from 17–19 January 2018, will occupy a 1,600 m2 exhibition space in Hall 10 of Feria de Madrid, where a smart tourist destination will be simulated in which technologies associated with digital transformation will take centre stage.
This area will also feature 40 exhibitor companies with innovative solutions for tourism in all its facets – hotel management, strategic consultancy, promotion, marketing, new products and services, and more.
Internationalisation aim
This initiative seeks to support the internationalisation of Spanish tourism companies, which have the opportunity to showcase their potential and announce their innovative services and products to other international markets.
One of the innovative elements will be the creation of two spaces, one devoted to showing how virtual reality can help the tourism industry, where visitors can enjoy first-hand the experience of travelling before the actual trip through different solutions.
The second space –the Start-up Area – will be devoted to giving visibility to tourism projects in which new technologies are crucial, developed by start-ups which go hand in hand with the major accelerators.
In addition, and following the success of its first staging, there will also be SEGITTURLab, an ideas laboratory where a variety of practical workshops will be held for tourism entrepreneurs and professionals. Maximum capacity will be for 20 people with prior registration.
Among the workshops due to be held are ‘Blockchain applied to tourism’, ‘The digital tourist’s customer journey’; ‘Virtual reality’ and ‘Chatbot applications in tourism’.
There will also be a personalised advisory service with multilateral bodies thanks to the collaboration of ICEX Spain Trade and Investment, which will also participate in the auditorium in the Smart Talks devoted to supporting the internationalisation of Spanish tourism companies.
For more information on the event, visit the SEGITTUR website.
